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Blog Action Day - The Power of Contributing Each Month
October 2008

[This post is a part of Blog Action Day - Poverty] Contributing to a cause continuously has a powerful impact over time.  It is also easier to contribute a small amount each month is easier than d
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SEO Don'ts
September 2008

F.      Unoriginal Content:   Usurping someone else’s site content will not get you better ranking, even if you think their text is wonderful. The search engines crawl all sites. Using
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Link Love and SEO
July 2008

Due to the page ranking algorithms used by the engines, it used to be best practice to have many external links back to a web site’s pages, while limiting the number of outbound links. Times and alg
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CASE STUDY: DrewEstate.com

Industry/Sector: Manufacturing - Cigars

Time period: 2005 - present
Programming Languages: ColdFusion, Flash 8, XML, HTML, CSS, Javascript,
Database: SQL Server
Environment: Windows 2000/2003, IIS

Established in 1996, Drew Estate has a strong influence in the industry of premium cigar makers. Their first website became active in 1999. In 2005, Crystal Coding Concepts was asked to reorganize and revamp their web site. In 2006, we added a custom mailing list management system and additional functionality. In 2007, we did another facelift and continued development.

We enjoy our business relationship with the folks at Drew Estate. They are energetic about changes and take risks that make them truly unique in business. Projects completed to date are:
  • First revamp of site
  • Templated website design in ColdFusion
  • Search Engine Optimization
  • Custom mailing list management system - From Under The Bridge
  • Database management system
  • Ongoing mailing list management
  • Events page feature
  • Content Management for events
  • Event email broadcasts by states
  • Web analytic reporting with conversion targets

In order to promote their products and support the stores and customers who purchase their product, Drew Estate sponsors events at the individual store level across the United States. Crystal Coding Concepts was given the project of creating an "Events" feature and all surrounding maintenance support. This feature has the added option for the visitor to view only the events for the state in which they are interested.

Currently, we are revamping the www.DrewEstate.com website for a second time. It will have a new, upbeat look; include current features, new flash features, audio and more. We shouldn't spill the beans on this new version, but it will be fun AND serve the Drew Estate visitors. Drop in on their site from time to time. When this version goes live, it will be a cool place to explore.

Client:  "Shailen & his team are great. Working with us can be difficult, and they handle all our requests and changes quickly, efficiently, and the creative input is always a plus. They've made the daunting task of creating a very tech heavy, database driven website a pleasure."

- Joey Reichenback
Creative Services Director
Drew Estate Cigars


Contact us today for more information on site design, flash enhancement, web analytic reporting or mailing list management for your website.

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