Growth in Internet Advertising

July 2007

Figures released by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), show that US spending on Internet advertising set a record in the first quarter of 2006, reaching $3.9 billion. That represents a healthy 38% increase over Q1 2005, when the total was $2.8 billion, and a 6% increase over the Q4 2005 total of $3.6 billion.

- eMarketer.com

Crystal Coding Concepts Reflection

This news release on internet advertising confirms Crystal Coding Concepts’ observations on the growth trends of ecommerce sites that make use of relevant, online advertising, such as PPC (Pay-per-click) on a strong search engine.

Internet advertising drives visitor traffic to a site and positively effects website rankings. Sites may be using banner ads, directory listings or any of the online vehicles. They all help to put or to keep an ecommerce site in front of new and returning customers.

Most importantly - all aspects of Search Engine Optimization are needed to keep a site’s services and products in the upper rankings of the major search engines and above competitors. Knowing that search engines send the majority of visitor traffic to any site, we can’t stress too strongly how important SEO efforts are. It is especially critical for the long-view strategy of business growth amid mounting competition.

Filed under: Summer 2007