|
Welcome to the Crystal Coding Concepts newsletter. This publication brings you valuable information on Internet-related topics, including ecommerce, portals, search engines, and design.
This issue reminds you of the benefits of optimizing your Ecommerce website to improve holiday sales. We also share a Case Study on our client Winn Inc. |
 |
Revitalizing Ecommerce Sales |
| Every business entrepreneur, whether a brick-and-mortar retailer or an internet e-tailer, understands that best practice marketing is to know the customers' needs and to develop a plan that meets those needs. First, attract the consumer through creative, well-planned search engine optimization. We recommend both organic SEO and PPC advertising. Next, provide what they need in an environment they like so a sale is possible. Retain the customer by making their shopping experience one they want to repeat. But, how do you determine and understand the needs of the online consumer?
The answer is to use a web analytic tool to optimize your site and your online advertising. This technology can monitor behavior and interaction of site visitors from arrival on a website to final purchase. The data collected illuminates customer needs, attractions and aversions. The e-tailer that can measure and "read" customer behavior and trends is prepared to make appropriate and adjustable plans to revitalize their site and sales. Web analytics is a needed marketing tool for optimizing an ecommerce business and meeting the goal of attract, convert and retain.
Read full article...
|
|
Client Spotlight: Winn Inc. |
 It was in 1996 that Winn Inc. offered their first golf grip - engineered to provide critical feedback to the hands and relieve painful pressure to the palms. By 2004 the www.WinnGrips.com website was active. In 2006, Crystal Coding Concepts began a working relationship with WinnGrips.com that has resulted in steady development of custom projects, designed to their specifications, and meeting their growing web site needs.
|
