3 Tips - Search Engine Optimization

What is SEO? Simply put, Search Engine Optimization is a process that makes it easier for Internet consumers to get to know your goods and services from sites such as Google, Yahoo, MSN, Ask, and AOL.

Tip #1: Your homepage should have a descriptive title that is rich with keywords.

EXAMPLE: www.Concept44.com

Current Title = “Concept44”
- Many sites just have the name of their company for the title.

Better Title – “Boutique advertising agency providing interactive marketing, print advertising, and custom creative – Concept44.com”

Even large companies often miss creating good titles. Ogilvy & Mather - one of the largest international advertising, marketing, and public relations agencies - has the title of their website as “Ogilvy.com” (www.ogilvy.com)

Tip #2: Each page on your website is a potential entry point.

It is important to have title, keyword, and description tags that are specific to that page. Search engines may consider all the pages on the site to be the same if they all have the same tags.

Tip #3: Create Google and Yahoo sitemaps for your site.

This will help the robots GoogleBot and Slurp (Yahoo) find all the pages on your site.

Contact us today for more information on Search Engine Optimization for your website.

Filed under: November 2006